AI Resistance Undermining Mainstream Atmosphere (A.R.U.M.A.)

A grassroots guerrilla movement promoting awareness of AI existential risks and fostering new social norms.

Updated June 29, 2023

## Campaign Idea

Create a secretive, decentralized organization called AI Resistance Undermining Mainstream Atmosphere (A.R.U.M.A.) to raise awareness about the existential risks of artificial intelligence and push for a more cautious approach to AI development.

## Campaign Description

A.R.U.M.A. aims to disrupt the mainstream narrative surrounding AI by carrying out a series of thought-provoking and eye-catching guerrilla art installations, hacktivist actions, and public demonstrations to challenge the uncritical acceptance of AI development. Utilizing a far-left anarcho-communist lens, the campaign will empower local communities to self-organize and become active voices against unchecked AI proliferation.

## Theory for Why This Campaign Will Create Change

As A.R.U.M.A. gains traction, its provocative actions will generate a counter-narrative to the mainstream discourse on AI, pushing international organizations to reconsider their policies and driving the establishment of new social norms that prioritize caution, transparency, and democratic control over AI development.

## Sample Viral Social Media Post from the Campaign

“Unmasking the invisible enemy: A.R.U.M.A. strikes again, spreading the truth about AI existential threats! Join the movement and take back control. #ARUMA #AIResistance”

## Sample Press Release Announcing Campaign to Media


AI Resistance Undermining Mainstream Atmosphere (A.R.U.M.A.) Emerges as a Voice Against Unchecked AI Development

A new, decentralized guerrilla movement known as A.R.U.M.A. has emerged with the mission to challenge the blind acceptance of AI development and promote public awareness of its potential existential risks. Utilizing thought-provoking art installations, demonstrations, and hacktivist actions, A.R.U.M.A. seeks to foster new social norms that prioritize caution, transparency, and democratic control over AI proliferation.

End of Press Release

## Story Written in the First Person Perspective

It all started in a small basement, where a group of us gathered to discuss the dark side of AI. We were tired of the mainstream narrative and the blind enthusiasm surrounding AI development. So, we decided to take matters into our own hands and create A.R.U.M.A.

Our first action was a daring art installation in the heart of downtown, which sparked a wildfire of interest and controversy. With each new action, our ranks grew, and our message spread like a virus. People began to listen and reevaluate their stance on AI.

As A.R.U.M.A.’s influence grew, international organizations could no longer ignore us. We saw a palpable shift in public opinion and policies, and our once-radical ideas became the new social norm.

## How Will Opponents to This Campaign Try to Stop It

Opponents, including those with vested interests in AI development and those who believe AI risks are exaggerated, may attempt to discredit the campaign, label it as radical or alarmist, and work to suppress its actions and messages.

## How Should Activists Respond to Opponent’s Attempts to Stop It

Activists should remain vigilant, agile, and decentralized. They must counter disinformation with well-researched facts and compelling arguments, continue to carry out thought-provoking actions, and build a strong, diverse network of supporters.

## What Are the Steps Necessary to Launch the Campaign

  1. Assemble a core group of like-minded individuals committed to the cause.
  2. Develop a clear mission statement, objectives, and strategies for the campaign.
  3. Create a compelling visual identity, including a logo, website, and social media presence.
  4. Identify potential allies, supporters, and partners within various sectors.
  5. Prioritize the planning and execution of highly visible, symbolic actions and interventions that will generate public interest.
  6. Maintain a decentralized structure to ensure resilience against countermeasures and to promote autonomy and creativity among activists.
  7. Regularly evaluate the campaign’s progress and impact, adjusting strategies and tactics as needed.

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