AI Unmask: Revealing the Hidden Impact of Artificial Intelligence

A youth-led protest campaign exposing the potential threat of AI to human existence by targeting cultural institutions

Updated June 29, 2023

## Campaign Idea

AI Unmask is a youth-led protest campaign aimed at exposing the potential threat of artificial intelligence (AI) to human existence in order to foster transformative change. By targeting cultural institutions, the campaign will inform the public about the ethical issues associated with AI and its potential consequences.

## Campaign Description

AI Unmask will be a series of workshops, street art installations, and educational events that spread information on the hidden dangers of AI in a captivating and engaging way. This campaign will encourage the public to join the movement for responsible AI technology development and regulation. The project intends to achieve transformative change by growing awareness, which in turn, might push for more ethical AI policies.

## Theory for Why This Campaign Will Create Change

By involving youth as the driving force behind the campaign, AI Unmask will be able to reach a wider and more diverse audience. Additionally, cultural institutions can provide a unique platform to present this critical issue to the public. By combining creativity, activism, and education, the campaign will capture people’s attention and inspire them to demand responsible AI development and regulations.

## Sample Viral Social Media Post from the Campaign

🤖 Uncover the hidden impact of AI on our world! 🌍 Join AI Unmask in a street art installation and learn how we, the youth, can fight for a better future. Remember, change starts with YOU! #AIUnmask #YouthForChange

## Sample Press Release Announcing Campaign to Media


AI Unmask: Youth-led Campaign Addresses the Threat of Artificial Intelligence and Calls for Transformative Change

CITY, Date – AI Unmask, a youth-led protest campaign, will be hosting a series of workshops, artistic installations, and educational events aimed at exposing the potential threat of AI to human existence. By engaging with cultural institutions, AI Unmask seeks to create transformative change by raising public awareness of the ethical issues surrounding AI and its consequences.

AI Unmask invites members of the press to attend and cover the events as they unfold. For more information, follow #AIUnmask on social media platforms or contact the AI Unmask team at the provided email address.


## Story Written in the First Person Perspective

It all started when a group of us became deeply concerned about the potential dangers of AI. We decided to create AI Unmask to spread awareness and push for responsible development in the AI industry.

Together, we organized workshops, street art installations, and educational events, making AI Unmask a community-driven movement. Our message spread, and people from all walks of life joined our campaign.

As our influence grew, we saw a shift in public perception and government policies. Ethical considerations in AI development became a priority, and our success inspired the next generation to fight for a better future.

## How Will Opponents to This Campaign Try to Stop It

Opponents may try to discredit the campaign by dismissing its concerns as paranoia or by highlighting the benefits of AI. They might also attempt to interfere with events or challenge the credibility of the activists.

## How Should Activists Respond to Opponent’s Attempts to Stop It

Activists should stay calm and focused, presenting well-researched information and articulating their concerns. They should engage with the public and work together to address the challenges presented by AI, focusing on their goal of securing a safer future.

## What Are the Steps Necessary to Launch the Campaign

  1. Form a core team of dedicated activists.
  2. Develop a visual identity and prepare campaign material.
  3. Reach out to cultural institutions to collaborate on events.
  4. Plan and organize workshops, art installations, and educational events.
  5. Promote the campaign on social media and keep supporters engaged.
  6. Engage with the press to gain visibility and reach a wider audience.
  7. Evaluate the campaign’s progress, learn from experiences, and adapt the strategy as needed.

Previous: AI Unmasked: Performances for Humanity's Future

Next: AI Unions: A Sit-in for the Future