AI Watch: Exposing the Invisible Threat

A two-day digital blitz campaign to raise awareness about advanced AI systems' potential dangers among NGOs.

Updated June 29, 2023

Campaign Idea

A rapidly-executed, digital blitz campaign using social media and email targeting non-governmental organizations (NGOs) to alert them of the potential dangers of advanced AI systems and the need for stronger oversight.

Campaign Description

Over the course of two days, AI Watch will create a sense of urgency among NGOs by sharing digital content, including compelling articles, infographics, and videos, highlighting the potential dangers of advanced AI systems. Participants of the campaign will flood social media platforms like Twitter, Facebook, and LinkedIn with alarming facts, data, and stories to engage NGOs and encourage them to consider the harm advanced AI systems could cause without proper oversight. Concurrently, AI Watch will also send targeted emails to key decision-makers in NGOs, urging them to take action to influence public opinion.

Theory for Why This Campaign Will Create Change

By making a concentrated digital push in a short time frame, AI Watch will create a temporary surge in online discussions regarding advanced AI systems' potential dangers. This will force NGOs to consider their role in addressing the issue and encourage them to leverage their resources and networks to influence public opinion.

Sample Viral Social Media Post from the Campaign

“🤖 Advanced #AI systems pose an invisible threat to our freedom and privacy! 🚨 NGOs must act NOW to protect our society from this growing danger. 💻 #AIWatch #NGOsAgainstAI”

Sample Press Release Announcing Campaign to Media


“AI Watch: Exposing the Invisible Threat” – A Two-Day Digital Blitz Campaign

[Your City, Your State] – AI Watch, a digital campaign run by concerned citizens, announces a two-day digital blitz to raise awareness among non-governmental organizations (NGOs) about the potential dangers of advanced artificial intelligence systems. The campaign will take place on [Campaign Date] and urges NGOs to act now to influence public opinion and advocate for stronger AI oversight.

AI Watch will use social media platforms and targeted emails to engage NGOs with compelling content that reveals the risks of advanced AI systems. This includes the erosion of privacy, the loss of jobs, and threats to national security. The campaign aims to spark a sense of urgency among NGOs and encourages them to use their influence to drive public discussions on this critical subject.

For more information about AI Watch and the two-day digital blitz campaign, please visit our social media channels on Twitter, Facebook and LinkedIn.


Story Written in the First Person Perspective

Faced with the growing threat of advanced AI systems, we knew we had to take swift and decisive action. We started AI Watch with the goal of making NGOs aware of this invisible menace. Over the two days of our digital blitz, we saw our posts and emails reach a broad audience, and conversations about the dangers of advanced AI systems became more prominent than ever.

NGOs took notice and began to address the issue, leveraging their resources and networks to raise public awareness. The campaign’s success was evident from the shift in public discourse on AI. We achieved our goal and laid the groundwork for a safer future where advanced AI systems are subject to stringent oversight.

How Will Opponents to This Campaign Try to Stop It

Opponents may attempt to discredit the campaign’s message, downplay the dangers of advanced AI, or create counter-messages to dilute the impact of AI Watch’s digital blitz.

How Should Activists Respond to Opponent’s Attempts to Stop It

Activists should stay focused on disseminating well-researched information and factual arguments. Counter misinformation with data and real-life examples, and engage in respectful dialogue to maintain credibility.

What Are the Steps Necessary to Launch the Campaign

  1. Research creditable information on advanced AI systems and their potential dangers. Suggest: Compile a list of trustworthy sources and data.
  2. Create compelling digital content (articles, infographics, videos) that demonstrate the risks associated with advanced AI systems. Suggest: Collaborate with graphic designers, video makers, and writers to create accessible and shareable content.
  3. Develop a social media strategy to maximize reach and engagement on each platform. Suggest: Use relevant hashtags, mentions, post timing, and platform-specific content.
  4. Compile a list of key decision-makers in NGOs and draft targeted emails. Suggest: Personalize the emails to make them more effective.
  5. Launch the two-day digital blitz with coordinated social media posts and email sends. Suggest: Consider leveraging the help of dedicated volunteers to boost the campaign’s visibility.

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