AI Watchdogs: Media Teach-Ins for a Responsible Future

Utilizing teach-ins to educate media outlets on managing AI-driven existential threats and fostering new social norms.

Updated June 29, 2023

Campaign Idea

Educate media outlets through a series of low-cost virtual teach-ins to raise awareness about managing AI-driven existential threats and encourage the adoption of responsible journalism practices to foster the establishment of new social norms.

Campaign Description

The “AI Watchdogs: Media Teach-Ins for a Responsible Future” campaign will consist of virtual teach-ins led by knowledgeable and experienced AI professionals, activists, and academics. The goal will be to provide media outlets with comprehensive information about the potential risks AI may pose to society, and discuss the shared responsibility of promoting ethical AI development and use.

These virtual teach-ins will be conducted over video conference platforms to reach a wide audience while minimizing costs. The campaign will also utilize social media to raise awareness about the teach-ins, creating a hub for dialogue and resources to facilitate ongoing discussions. In addition, the campaign will promote practical guidelines and recommendations for responsible journalism, specifically in relation to reporting on AI-driven technologies.

Theory for Why This Campaign Will Create Change

By targeting media outlets, the campaign will directly influence the way AI-driven existential threats and responsible AI development are reported on and discussed in public. This approach will foster a better-informed public and contribute to the establishment of new social norms, putting pressure on stakeholders to prioritize ethical AI practices.

Sample Viral Social Media Post from the Campaign

“Join us for our #AIWatchdogs Teach-In Series! Together, we can empower the media to drive responsible AI development and protect our future 🌍🤖✊ Register now: [link] #AIResponsibility #MediaOutlets #CreatingChange”

Sample Press Release Announcing Campaign to Media


“AI Watchdogs: Media Teach-Ins for a Responsible Future” Launches to Encourage Ethical AI Reporting and Foster New Social Norms

[City, Date] – A new grassroots campaign, “AI Watchdogs: Media Teach-Ins for a Responsible Future,” is launching today with a series of virtual teach-ins designed to educate media outlets on managing AI-driven existential threats and fostering the establishment of new social norms. These teach-ins will promote responsible journalism and public discourse surrounding artificial intelligence and its potential impact on society.

The campaign is backed by experts in AI, technology, and activism who will lead discussions and provide valuable resources for media professionals. By targeting media outlets, the campaign aims to influence public opinion on the importance of ethical AI development and shape society’s expectations for the use and governance of AI-driven technologies.

Story written in the first person perspective describing the campaign’s origin and eventual success:

When I first learned about the potential existential threats posed by artificial intelligence, I knew that society needed a new approach to responsible AI development. As a believer in liberalism, I felt that engaging media outlets in this conversation was crucial. I began organizing a grassroots campaign to connect AI experts with media professionals and promote responsible journalism.

The AI Watchdogs teach-in series was born, and as word spread, more and more media outlets began participating. Participants left with a greater understanding of AI’s potential risks and the importance of fostering new social norms to manage them. As the campaign gained momentum, the media shifted its tone and coverage of AI-driven technologies. This resulted in a better-informed public and increased pressure on stakeholders to prioritize ethical AI practices.

How Will Opponents to This Campaign Try to Stop It

Some opponents may argue that the teach-ins unnecessarily constrain AI development or create fear-based narratives. Others may question the expertise of the speakers or lobby for the interests of AI companies.

How Should Activists Respond to Opponent’s Attempts to Stop It

Activists should emphasize the campaign’s focus on responsible AI development and mitigation of potential risks, rather than fear-mongering. They should also highlight the campaign’s commitment to open dialogue with diverse speakers, and encourage critics to engage in constructive conversation.

What Are the Steps Necessary to Launch the Campaign

  1. Recruit AI experts, academics, and activists to lead the teach-ins. After each teach-in, provide resources for attendees to continue learning.
  2. Set up low-cost virtual platforms for hosting the teach-ins, and create a social media presence to publicize the events.
  3. Reach out to media outlets, inviting them to participate in the teach-ins and share event details with their networks.
  4. Execute the teach-ins, engage in ongoing conversations, and monitor coverage of AI topics in the media.
  5. Adapt and evolve the campaign as necessary, incorporating feedback and new information on AI-driven existential threats.

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