AIAware: Uncovering AI’s Hidden Impact

Raising awareness on the environmental effects of advanced AI systems through civil disobedience.

Updated June 29, 2023

Campaign Idea

“AIAware: Uncovering AI’s Hidden Impact” is a campaign designed to raise awareness on the often-overlooked environmental effects of advanced AI systems. Through acts of civil disobedience, this campaign will pressure environmental agencies into supporting the transition to more sustainable and responsible AI systems and alternative governance structures.

Campaign Description

The AIAware campaign will organize individuals concerned about the impact of advanced AI systems on our environment. The campaign will involve nonviolent acts of civil disobedience targeting major environmental agencies, such as protests and sit-ins at their headquarters, to raise awareness and demonstrate the public’s demand for change.

The goal is to educate the public and environmental agencies on the energy-intensive nature of certain AI systems and the need for alternative, more sustainable governance structures that incorporate environmental concerns. The campaign will also encourage other environmentally conscious organizations and individuals to join and support the cause.

Theory for Why This Campaign Will Create Change

The AIAware campaign will create change by increasing public awareness of the environmental impacts of advanced AI systems. By targeting environmental agencies through nonviolent civil disobedience, the campaign will garner media attention and force these agencies to address the issue. Heightened public scrutiny will motivate environmental agencies to take a more proactive role in supporting the transition to alternative governance systems that prioritize environmental sustainability.

Sample Viral Social Media Post from the Campaign

“Did you know advanced AI systems have a hidden environmental cost? Join #AIAware in our movement for a sustainable future. Stand with us as we hold environmental agencies accountable. 🌎✊ #TakeAction #AIEnvironment #ChangeNow”

Sample Press Release Announcing Campaign to Media


Introducing AIAware: A Campaign Uncovering AI’s Hidden Impact on the Environment

[CITY], [DATE] – AIAware is a grassroots campaign designed to raise awareness about the untold environmental impacts of advanced AI systems. Through acts of civil disobedience, including peaceful protests and sit-ins, AIAware aims to pressure environmental agencies into recognizing the importance of transitioning to alternative governance systems that prioritize sustainability.

The AIAware movement acknowledges the benefits and innovations brought about by AI technology. However, it also highlights the environmental consequences, such as energy consumption and carbon emissions, that come with the development of advanced AI systems. AIAware’s goal is to promote a more sustainable and responsible use of this technology and emphasize the need for better governance structures.

By targeting environmental agencies, AIAware will ignite a public conversation about the environmental implications of AI technology and the importance of sustainable governance systems. The campaign invites environmentally conscious organizations and individuals to join this movement and hold these agencies accountable.

For more information on AIAware and its initiatives, please visit [SOCIAL MEDIA HANDLE].

Story Written in the First Person Perspective

It began with a realization: the advanced AI systems we use every day have a hidden cost – their impact on our environment. As a concerned individual, I joined forces with other like-minded people to form AIAware, a campaign committed to raising awareness about this issue.

Over the next 143 days, we took to the streets, staging nonviolent acts of civil disobedience outside environmental agencies' headquarters. Our persistence caught the attention of the media, and our message spread far and wide.

As our movement grew, we gained the support of major environmental organizations and influential individuals. Eventually, the pressure became too great for the agencies to ignore, and they began to reassess their stance on AI technology and its environmental implications.

Through our efforts, AIAware successfully pushed for the consideration of alternative governance systems that prioritize environmental sustainability in the development and deployment of advanced AI systems.

How Will Opponents to This Campaign Try to Stop It

Opponents of the AIAware campaign may attempt to downplay the environmental impacts of AI technologies, paint the campaign as anti-progress, or argue that the economic benefits of AI development outweigh the negative consequences.

How Should Activists Respond to Opponent’s Attempts to Stop It

Activists should remain steadfast in their message, highlighting the importance of sustainable development and responsible governance structures without downplaying the benefits of AI technology. Providing accurate data and reliable sources to back up their claims will help counteract attempts to discredit the campaign’s message.

What Are the Steps Necessary to Launch the Campaign

  1. Form a core team: Assemble a group of committed individuals with diverse skills, such as organizing, public relations, and media production.

  2. Develop a strategic plan: Outline the objectives, timeline, and tactics for the campaign, including selecting target environmental agencies and planning specific acts of civil disobedience.

  3. Create a strong online presence: Launch a website and social media channels to communicate updates, promote events, and share multimedia content.

  4. Garner support: Reach out to environmental organizations, public figures, and other potential allies who share the same concerns and goals.

  5. Execute acts of civil disobedience: Carry out well-planned, nonviolent actions to pressure target agencies and gain media attention.

  6. Monitor and adapt: Regularly evaluate the campaign’s effectiveness and adjust tactics as necessary.

  7. Celebrate victories: Highlight achievements and milestones to maintain momentum and encourage continued support.

  8. Ensure long-term sustainability: Plan for the campaign’s future by securing funding, engaging with supporters, and setting new goals as initial objectives are met.

Previous: AIlluminate: Shining Light on AI Existential Risk

Next: AI: Vigilant Guardians