AIocalypse: Preventing Humanity’s End

A guerrilla awareness campaign aimed at local governments on the risks of unregulated AI development.

Updated June 29, 2023

Campaign Idea

AI-powered Reverse Graffiti: Using Clean Stencils to Spread Awareness

Campaign Description

Utilizing eco-friendly reverse graffiti, activists will target highly visible public spaces in cities to spread awareness about the potential threats of unregulated AI development. Reverse graffiti is created by cleaning specific areas of a dirty surface with stencils, leaving a clear, readable message. This type of street art will be strategically executed around government buildings, busy sidewalks, and in scenic locations to reach local governments and the public. Messages will be informative, creative, and engaging to invoke curiosity and conversation about the topic.

This campaign can be executed quickly, with minimal resources, and without causing permanent damage. Given the center-left ideology of social democracy, it will emphasize the importance of regulations, cooperation, and social responsibility in AI development.

Theory for Why This Campaign Will Create Change

This guerrilla campaign will generate change by capturing the public’s attention through creative and unconventional messages displayed around their city. It encourages local governments and citizens to become more informed and involved in shaping policies that address the potential harms of AI. The campaign’s unique, eco-friendly approach will likely spark curiosity and gain media attention, amplifying its reach and impact.

Sample Viral Social Media Post from the Campaign

“Look what we found near city hall! 😮 Feels like the future is calling, and it’s time to answer! 🤖⚠️ #AIocalypse #SaveOurFuture #ReverseGraffiti”

Sample Press Release Announcing Campaign to Media


AIocalypse: Unconventional Street Art Campaign Raises Awareness on the Risks of Unregulated AI Development

[CITY], [DATE] - A new guerrilla street art campaign, AIocalypse, aims to generate public discussion and urge local governments to consider the potential dangers of artificial intelligence (AI) and the need for regulation. The campaign uses reverse graffiti, a unique and eco-friendly method that involves cleaning specific areas of a dirty surface to create eye-catching messages.

These messages can be found in high-traffic public areas and near government buildings, engaging local policymakers and citizens in a conversation about AI’s potential risks to humanity. AIocalypse emphasizes the importance of collaboration, social responsibility, and government involvement in shaping the future of AI development.

Activists are encouraged to participate by creating their own reverse graffiti art messages and sharing photos of the campaign on social media using the hashtag #AIocalypse.

Story Written in the First Person Perspective

It all began when a group of us, concerned about the unchecked advancements in AI, decided to take a stand. Drawing from our shared passion for social democracy, we believed in the power of collective action and cooperation to drive change. Knowing we had a limited budget and a tight deadline, we brainstormed ways to create public awareness and have our message heard…

(Continue the story, using vivid imagery and details to make it as compelling as possible.)

How Will Opponents to This Campaign Try to Stop It

Opponents may argue that the campaign defaces public property, violates local ordinances, or undermines the benefits of AI development. They may also attempt to counter the campaign’s message or minimize its impact by dismissing the potential threats of AI as fear-mongering.

How Should Activists Respond to Opponent’s Attempts to Stop It

Activists should emphasize the campaign’s eco-friendly nature, the importance of public discourse on the subject, and the social democratic values supporting responsible governance and regulation. They should also highlight the campaign’s goal of raising awareness and encouraging constructive conversations rather than spreading fear or causing damage.

What Are the Steps Necessary to Launch the Campaign

  1. Research and develop informative, engaging messages about AI and potential risks to humanity.

    • Suggestion: Consult AI experts, review news articles, and analyze existing policies.
  2. Design effective reverse graffiti stencils for each message.

    • Suggestion: Use durable, reusable materials and ensure clear, crisp letters and images.
  3. Choose high-visibility, high-traffic public locations for the reverse graffiti messages.

    • Suggestion: Focus on areas near government buildings, busy sidewalks, and scenic viewpoints.
  4. Assemble a team of committed activists and organize reverse graffiti sessions.

    • Suggestion: Provide training on reverse graffiti techniques and ensure participants follow local laws.
  5. Launch the campaign online: create a hashtag, encourage social media sharing, and engage with the public.

    • Suggestion: Post images, share resources, and promote discussions about AI and its potential threats.
  6. Issue press releases, engage with journalists, and follow up with media coverage to amplify the campaign’s message.

    • Suggestion: Share success stories, highlight the eco-friendly approach, and emphasize the need for public discourse.

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