AI Reckon: Exposing AI Existential Risks

A guerrilla campaign targeting human rights groups, inspiring transformative change towards AI safety and policy.

## Campaign Idea

AI Reckon

AI Reckon is an unconventional guerrilla campaign aimed at raising awareness of existential risks posed by artificial intelligence within human rights groups. We will achieve transformative change by urging these influential organizations to prioritize AI safety and advocate for responsible AI policy development.

CAMPAIGN DESCRIPTION

The campaign will consist of coordinated street art installations, online engagement, and direct outreach targeting human rights groups. The street art will feature bold visuals and slogans, while our digital presence will share resources, infographics, and thought-provoking content.

We believe that combining guerrilla marketing tactics with digital activism will encourage human rights groups to address AI-related risks, leading to transformative change within the field.

THEORY FOR WHY THIS CAMPAIGN WILL CREATE CHANGE

By targeting human rights groups, we aim to influence the organizations that have the power to advocate for policy change on a global scale. Using guerrilla tactics ensures that our campaign stands out and generates online discussions about AI risks, further promoting awareness and action from key stakeholders.

SAMPLE VIRAL SOCIAL MEDIA POST FROM THE CAMPAIGN

“⚠️💥 AI Reckon 💥⚠️ Exposing AI Existential Risks One Street at a Time! #AIReckon #AISafety #ArtForChange”

![Photo of a powerful street art mural featuring a robot holding the world in its hand]

SAMPLE PRESS RELEASE ANNOUNCING CAMPAIGN TO MEDIA

FOR IMMEDIATE RELEASE

AI Reckon: Drawing Attention to AI Existential Risks Through Guerrilla Art and Activism

[City, Date] - AI Reckon is an innovative and disruptive campaign aimed at raising awareness about the existential risks posed by artificial intelligence (AI) within human rights groups. The campaign’s unique blend of guerrilla street art, online engagement, and direct outreach seeks to inspire human rights organizations to prioritize AI safety and push for responsible AI policy development.

For more information or to request an interview, please contact [REDACTED].

STORY WRITTEN IN THE FIRST PERSON PERSPECTIVE DESCRIBING THE CAMPAIGN’S ORIGIN AND EVENTUAL SUCCESS

As an activist deeply concerned with the existential risks of AI, I knew that radical change was necessary. I organized a small team of like-minded individuals and launched AI Reckon, a guerrilla campaign that would force human rights organizations to confront AI risks head-on.

Over the course of 27 days, our team created powerful murals, engaged in online activism, and sent personalized messages to key decision-makers within human rights groups. The response was overwhelming, as the campaign spread rapidly through social media shares, news articles, and word of mouth.

As a result, several major human rights organizations announced new initiatives to address AI safety and policy development, sparking a much-needed conversation and driving transformative change on a global scale.

HOW WILL OPPONENTS TO THIS CAMPAIGN TRY TO STOP IT

Opponents to the campaign may try to downplay the existential risks of AI or dismiss our efforts as exaggeration. Additionally, they might attempt to remove street art installations or counter our online presence with their own narratives.

HOW SHOULD ACTIVISTS RESPOND TO OPPONENT’S ATTEMPTS TO STOP IT

Activists should remain dedicated to spreading information on AI risks and engaging in open dialogue with critics. Utilize reputable sources and data-backed arguments to counter misinformation and promote transparency and honesty.

WHAT ARE THE STEPS NECESSARY TO LAUNCH THE CAMPAIGN

1. Assemble a small, dedicated team of activists with varied skills, such as street artists, social media experts, and graphic designers.
2. Develop a clear, cohesive message and narrative around the AI existential risk.
3. Identify key human rights organizations to target and research their specific interests and concerns.
4. Create eye-catching street art installations that express the campaign’s message in a visually impactful way.
5. Develop a digital presence, including a social media strategy, to amplify the message and engage with the public and human rights organizations.
6. Craft personalized messages and outreach strategies for direct communication with human rights groups.
7. Track campaign progress and adjust tactics as needed to maximize impact within the 27-day timeframe.